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| VOLKSWAGEN:
Think Small |
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Think small.
Our little car isn't so much of a novelty
any more.
A couple of dozen college kids don't
try to squeeze inside it.
The guy at the gas station doesn't
ask where the gas goes.
Nobody even stares at
our shape.
In fact, some people who drive our
little flivver don't even think 32 miles to the gallon
is going any great guns. Or using five pints of oil
instead of five quarts. Or never needing anti-freeze.
Or racking up 40,000 miles on a set
of tires.
That's because once you get used to
some of our economies, you don't even think about
them any more.
Except when you squeeze into a small
parking spot. Or renew your small insurance. Or pay
a small repair bill. Or trade in your old VW for a
new one.
Think it over.
© 1960 Volkswagen of
America, Inc. |
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