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Q. |
What
is AdSlogans.com? |
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A. |
Centered
around a database of advertising
slogans, AdSlogans.com offers
slogan searches and other services
related to them. |
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More
Information: Our
Purpose. |
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| Q. |
What
are your credentials? |
| A. |
40 years
in the advertising business, author
of 24 books. |
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More Information:
Our
Credentials. |
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More Information:
Our
Mission Statement |
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More Information:
The Ten Commandments of Commitment |
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| Q. |
Who
needs your services? |
| A. |
Principally
advertising agencies. AdSlogans.com
serves all the top-twenty-five
agencies in London, for example.
Marketeers in organizations that
advertise their wares also benefit
as they go about building their
brands. |
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More Information:
Our
Clients. |
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More Information:
What
Our Clients Say About Us. |
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| Q. |
Can
I search the database online?
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| A. |
No,
the database is not online. We do
the search according to your requirements. |
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More Information:
How
We Search. |
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| Q. |
What
geographical areas does the database
cover? |
| A. |
The
English-speaking world. Mostly UK
(45%) and USA (45%) with expanding
coverage into Canada, India and
Australia. |
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| Q. |
What
brand categories does the database
cover? |
| A. |
The
database has 55 main categories
(e.g. 'foods', 'drinks- alcoholic',
'financial') and hundreds of sub-categories
(e.g. pizza, yoghurt, vodka, gin,
sherry, banks, credit cards, insurance). |
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More Information:
Brand
Categories List. |
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| Q. |
How
much does a search cost? |
| A. |
Search
fees typically start at £250
(US$500, Euros€400) depending
on number of lines and complexity
of the search, which can cover our
own database, the web and various
trademark registries, as required.
Extra charges are incurred for premium
delivery (see How
long to get a report? below).
Click specific services below for
details. |
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More Information:
BizCheck,
PosCheck,
TermCheck,
LineCheck. |
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| Q. |
How
do I pay for a search? |
| A. |
New
clients must support their request
with a faxed purchase order. Our
bill accompanies the report which
is sent by fax. Payments should
be made within ten days by UK cheque,
or direct bank transfer if paying
from outside the UK. Payments can
also be made with your credit card
via PayPal. |
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| Q. |
Must
I subscribe to your service? |
| A. |
No.
Searches are carried out on ad hoc
basis. Ongoing and repetitive searches
for a specific client/project are
discounted according to volume. |
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| Q. |
How
long to get a report?
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| A. |
| There
are two delivery
options: |
| Normal: |
Overnight, with report in your email by noon local time the following day. (PosCheck by noon the second day following). |
| Premium: |
Email
report within
4 hours of request. |
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| Q. |
We're
in a new business pitch. How can
you help? |
| A. |
AdSlogans.com
offers BizCheck.
We provide you with a listing of
the lines for the brand category.
Shows you what competition is saying,
and the positioning gaps and opportunities.
We also offer BizCheck/Missions,
a printout of the mission statements
of the key players in the category
of interest. |
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More Information:
BizCheck. |
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| Q. |
We're
brainstorming ideas for new lines.
What can you do for us? |
| A. |
AdSlogans.com
offers TermCheck.
We provide you with a listing of
lines using key words or ideas. |
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More Information:
TermCheck. |
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| Q. |
Can
you help us review competitive
positioning in our category? |
| A. |
AdSlogans.com
offers PosCheck.
We provide you with a listing of
lines for brands organised into
their various positionings. |
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More Information:
PosCheck. |
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| Q. |
Can
you check to see if a line is
in use? |
| A. |
AdSlogans.com
offers LineCheck.
We provide you with a listing of
users of the lines you want to check,
culled from our own database plus
relevant trademark registries and
the Web. |
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More Information:
LineCheck. |
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| Q. |
Do
you have a package deal? |
| A. |
AdSlogans.com
offers TotalCheck.
We provide a coordinated package
of services for the management of
slogan development at one low price. |
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More Information:
TotalCheck. |
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| Q. |
How
do I order a search? |
| A. |
Telephone: +44 (0)208 763 2225
Fax: +44 (0)208 763 2011
E-mail:
 |
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| Q. |
Can
you help create a new name or
line? |
| A. |
Yes.
Through our Aims,
Names & Claims service:
- We create names for businesses,
products and services.
- We create slogans - claims
- that bring the offerings to
life.
And we do it all
in accordance with your strategic
objectives. |
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More Information:
Aims,
Names & Claims. |
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|
|
Develop a new slogan
yourself: (SloganMaker) |
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| Q. |
Can
you advise on writing slogans?
|
| A. |
Yes.
See our article The
Art & Science of the Advertising
Slogan. |
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More Information:
The
Art & Science of the Advertising
Slogan. |
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| Q. |
Can
I see more articles about slogans?
|
| A. |
Yes,
we have a section called Wise
Words. It's a growing collection
of contributed articles, by an impressive
assortment of experts, gurus and
ad biggies, that are germane to
our subject. |
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More Information:
Wise
Words. |
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| Q. |
How
can I measure the effectiveness
of a line? |
| A. |
With
our new diagnostic tool Sloganalysis®
you can score any slogan against
25 benchmarks based on our
Art
& Science of the Advertising
Slogan. |
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More Information:
Sloganalysis®. |
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| Q. |
I
have this great idea for a slogan.
What can I do? |
| A. |
Don't
hold your breath. This is a real
toughie. They really don't wanna
know. Read our special FAQs. |
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More Information:
Slogan
Idea FAQs. |
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| Q. |
What's
The Advertising Slogan Hall of
Fame? |
| A. |
It's
time the great advertising lines
earned some recognition. Slogans,
straplines, taglines, end lines,
claims, signatures - even some
headlines. The
Advertising Slogan Hall Of Fame,
sponsored by AdSlogans.com,
recognizes excellence and best
practice in advertising, benchmarking
creativity. |
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More Information:
The
Advertising Slogan Hall Of Fame. |
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| Q. |
You've
written 24 Books? |
| A. |
So far.
For write-ups and reviews of current
titles, as well as ordering information,
click here. |
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More Information:
Our
Books. |
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| Q. |
Do
you have a game? |
| A. |
Yes.
It's called What's
My Brand. It changes every week
and there's an extensive archive
of past games. |
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More Information:
What's
My Brand. |
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| Q. |
Do
you have a Links page? |
| A. |
Yes.
We have extensive links to other
resources, which are constantly
updated and expanded. |
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More Information:
Links. |
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| Q. |
Can
you help students or educators? |
| A. |
We provide a vast array of educational
resources free of charge
|
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More Information:
For
Students & Educators. |
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| Q. |
How
can I contact you? |
| A. |
Telephone: +44 (0)208 763 2225
Fax: +44 (0)208 763 2011
E-mail:
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|
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More Information:
Contact
Information. |
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| Q. |
Can
you answer another question, not
on this list? |
| A. |
Yes.
Send us an e-mail at:
and we'll get right back to you. |
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More Information:
Send us an E-Mail at:
. |
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