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Q. |
What
is AdSlogans.com? |
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A. |
Centered
around a database of advertising
slogans, AdSlogans.com offers slogan
searches and other services related
to them. |
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More
Information: Our
Purpose. |
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| Q. |
What
are your credentials? |
| A. |
40 years
in the advertising business, author
of 24 books. |
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More Information:
Our Credentials. |
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More Information:
Our
Mission Statement |
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More Information:
The Ten Commandments of Commitment |
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| Q. |
Who
needs your services? |
| A. |
Principally
advertising agencies. AdSlogans.com
serves all the top-twenty-five
agencies in London, for example.
Marketeers in organizations that
advertise their wares also benefit
as they go about building their
brands. |
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More Information:
Our
Clients. |
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More Information:
What
Our Clients Say About Us. |
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| Q. |
Can
I search the database online? |
| A. |
No, the
database is not online. We do the
search according to your requirements. |
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More Information:
How
We Search. |
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| Q. |
How
can I register my new slogan in
your database? |
| A. |
Go here
to use our slogan registration
form. You can register up to five
lines at once. Note: the slogan must
have already run to be accepted for
the register. |
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| Q. |
What
geographical areas does the database
cover? |
| A. |
The English-speaking
world. Mostly UK (45%) and USA (45%)
with expanding coverage into Canada,
India and Australia. |
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| Q. |
What
brand categories does the database
cover? |
| A. |
The database
has 55 main categories (e.g. 'foods',
'drinks- alcoholic', 'financial')
and hundreds of sub-categories (e.g.
pizza, yoghurt, vodka, gin, sherry,
banks, credit cards, insurance). |
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More Information:
Brand
Categories List. |
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| Q. |
How
much does a search cost?
|
| A. |
Search
fees typically start at
£250 (US$500, Euros€400)
depending on number of
lines and complexity of
the search, which can
cover our own database,
the web and various trademark
registries, as required. |
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More
Information: BizCheck,
PosCheck,
TermCheck,
LineCheck. |
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| Q. |
How
do I pay for a search? |
| A. |
New clients
must support their request with a
faxed purchase order. Our bill accompanies
the report which is sent by fax. Payments
should be made within ten days by
UK cheque, or direct bank transfer
if paying from outside the UK. Payments
can also be made with your credit
card via PayPal. |
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| Q. |
Must
I subscribe to your service? |
| A. |
No. Searches
are carried out on ad hoc basis. Ongoing
and repetitive searches for a specific
client/project are discounted according
to volume. |
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| Q. |
How
long to get a report? |
| A. |
| There
are two delivery options: |
| Normal: |
Overnight, with report in your email by noon local time the following day. (PosCheck by noon the second day following). |
| Premium: |
Email
report within 4 hours of request. |
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| Q. |
We're
in a new business pitch. How can
you help? |
| A. |
AdSlogans.com
offers BizCheck.
We provide you with a listing of the
lines for the brand category. Shows
you what competition is saying, and
the positioning gaps and opportunities.
We also offer BizCheck/Missions, a
printout of the mission statements
of the key players in the category
of interest. |
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More Information:
BizCheck. |
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| Q. |
We're
brainstorming ideas for new lines.
What can you do for us? |
| A. |
AdSlogans.com
offers TermCheck.
We provide you with a listing of lines
using key words or ideas. |
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More Information:
TermCheck. |
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| Q. |
Can
you help us review competitive positioning
in our category? |
| A. |
AdSlogans.com
offers PosCheck.
We provide you with a listing of lines
for brands organised into their various
positionings. |
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More Information:
PosCheck. |
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| Q. |
Can
you check to see if a line is in
use? |
| A. |
AdSlogans.com
offers LineCheck.
We provide you with a listing of users
of the lines you want to check, culled
from our own database plus relevant
trademark registries and the Web. |
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More Information:
LineCheck. |
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| Q. |
Do
you have a package deal? |
| A. |
AdSlogans.com
offers TotalCheck.
We provide a coordinated package of
services for the management of slogan
development at one low price. |
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More Information:
TotalCheck. |
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| Q. |
How
do I order a search? |
| A. |
Telephone: +44 (0)208 763 2225
Fax: +44 (0)208 763 2011
E-mail:
 |
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| Q. |
Can
you help create a new name or line?
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| A. |
Yes.
Through our Aims,
Names & Claims service:
- We create names for businesses,
products and services.
- We create slogans - claims -
that bring the offerings to life.
And we do it all
in accordance with your strategic
objectives. |
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More Information:
Aims,
Names & Claims. |
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Develop a new slogan
yourself: (SloganMaker) |
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| Q. |
Can
you advise on writing slogans? |
| A. |
Yes. See
our article The
Art & Science of the Advertising
Slogan. |
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More Information:
The Art
& Science of the Advertising Slogan. |
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| Q. |
Can
I see more articles about slogans?
|
| A. |
Yes, we
have a section called Wise
Words. It's a growing collection
of contributed articles, by an impressive
assortment of experts, gurus and ad
biggies, that are germane to our subject. |
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More Information:
Wise Words. |
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| Q. |
How
can I measure the effectiveness
of a line? |
| A. |
With our
new diagnostic tool Sloganalysis®
you can score any slogan against 25
benchmarks based on our Art
& Science of the Advertising Slogan. |
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More Information:
Sloganalysis®. |
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| Q. |
I
have this great idea for a slogan.
What can I do? |
| A. |
Don't
hold your breath. This is a real toughie.
They really don't wanna know. Read
our special FAQs. |
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More Information:
Slogan
Idea FAQs. |
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| Q. |
What's
The Advertising Slogan Hall of Fame?
|
| A. |
It's
time the great advertising lines
earned some recognition. Slogans,
straplines, taglines, end lines,
claims, signatures - even some headlines.
The
Advertising Slogan Hall Of Fame,
sponsored by AdSlogans.com,
recognizes excellence and best practice
in advertising, benchmarking creativity.
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More Information:
The Advertising
Slogan Hall Of Fame. |
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| Q. |
You've
written 24 Books? |
| A. |
So far.
For write-ups and reviews of current
titles, as well as ordering information,
click here. |
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More Information:
Our
Books. |
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| Q. |
Do
you have a game? |
| A. |
Yes. It's
called What's
My Brand. It changes every week
and there's an extensive archive of
past games. |
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More Information:
What's
My Brand. |
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| Q. |
Do
you have a Links page? |
| A. |
Yes. We
have extensive links to other resources,
which are constantly updated and expanded. |
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More Information:
Links. |
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| Q. |
Can
you help students or educators? |
| A. |
We provide a vast array of educational
resources free of charge
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More Information:
For
Students & Educators. |
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| Q. |
How
can I contact you? |
| A. |
Telephone: +44 (0)208 763 2225
Fax: +44 (0)208 763 2011
E-mail:
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More Information:
Contact
Information. |
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| Q. |
Can
you answer another question, not
on this list? |
| A. |
Yes. Send
us an e-mail at:
and we'll get right back to you. |
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More Information:
Send us an E-Mail at:
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