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Q. |
What
is AdSlogans.com? |
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A. |
Centered
around a database of advertising slogans,
AdSlogans.com offers slogan searches
and other services related to them. |
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More Information:
Our
Purpose. |
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| Q. |
What
are your credentials? |
| A. |
40 years in
the advertising business, author of 24
books. |
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More Information: Our
Credentials. |
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More Information: Our
Mission Statement |
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More Information:
The Ten Commandments of Commitment |
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| Q. |
Who
needs your services? |
| A. |
Principally
advertising agencies. AdSlogans.com
serves all the top-twenty-five
agencies in London, for example. Marketeers
in organizations that advertise their
wares also benefit as they go about
building their brands. |
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More Information: Our
Clients. |
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More Information: What
Our Clients Say About Us. |
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| Q. |
Can
I search the database online?
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| A. |
No,
the database is not online.
We do the search according
to your requirements. |
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More
Information: How
We Search. |
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| Q. |
How
can I register my new slogan in your
database? |
| A. |
Go here
to use our slogan registration form.
You can register up to five lines at once.
Note: the slogan must have already run
to be accepted for the register. |
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| Q. |
What
geographical areas does the database
cover? |
| A. |
The English-speaking
world. Mostly UK (45%) and USA (45%) with
expanding coverage into Canada, India
and Australia. |
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|
| Q. |
What
brand categories does the database cover?
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| A. |
The database
has 55 main categories (e.g. 'foods',
'drinks- alcoholic', 'financial') and
hundreds of sub-categories (e.g. pizza,
yoghurt, vodka, gin, sherry, banks, credit
cards, insurance). |
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More Information: Brand
Categories List. |
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| Q. |
How
much does a search cost? |
| A. |
Search fees
typically start at £250 (US$500,
Euros€400) depending on number of
lines and complexity of the search, which
can cover our own database, the web and
various trademark registries, as required.
Extra charges are incurred for premium
delivery (see How long
to get a report? below). Click specific
services below for details. |
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More Information: BizCheck,
PosCheck,
TermCheck,
LineCheck. |
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| Q. |
How
do I pay for a search? |
| A. |
New clients
must support their request with a faxed
purchase order. Our bill accompanies the
report which is sent by fax. Payments
should be made within ten days by UK cheque,
or direct bank transfer if paying from
outside the UK. Payments can also be made
with your credit card via PayPal. |
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| Q. |
Must
I subscribe to your service? |
| A. |
No. Searches
are carried out on ad hoc basis. Ongoing
and repetitive searches for a specific
client/project are discounted according
to volume. |
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|
| Q. |
How
long to get a report? |
| A. |
| There
are two delivery options: |
| Normal: |
Overnight, with report in your email by noon local time the following day. (PosCheck by noon the second day following). |
| Premium: |
Email
report within 4 hours of request. |
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| Q. |
We're
in a new business pitch. How can you
help? |
| A. |
AdSlogans.com
offers BizCheck.
We provide you with a listing of the lines
for the brand category. Shows you what
competition is saying, and the positioning
gaps and opportunities. We also offer
BizCheck/Missions, a printout of the mission
statements of the key players in the category
of interest. |
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More Information: BizCheck. |
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| Q. |
We're
brainstorming ideas for new lines. What
can you do for us? |
| A. |
AdSlogans.com
offers TermCheck.
We provide you with a listing of lines
using key words or ideas. |
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More Information: TermCheck. |
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| Q. |
Can
you help us review competitive positioning
in our category? |
| A. |
AdSlogans.com
offers PosCheck.
We provide you with a listing of lines
for brands organised into their various
positionings. |
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More Information: PosCheck. |
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| Q. |
Can
you check to see if a line is in use?
|
| A. |
AdSlogans.com
offers LineCheck.
We provide you with a listing of users
of the lines you want to check, culled
from our own database plus relevant trademark
registries and the Web. |
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More Information: LineCheck. |
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| Q. |
Do
you have a package deal? |
| A. |
AdSlogans.com
offers TotalCheck.
We provide a coordinated package of services
for the management of slogan development
at one low price. |
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More Information: TotalCheck. |
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| Q. |
How
do I order a search? |
| A. |
Telephone: +44 (0)208 763 2225
Fax: +44 (0)208 763 2011
E-mail:
 |
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| Q. |
Can
you help create a new name or line?
|
| A. |
Yes.
Through our Aims,
Names & Claims service:
- We create names for businesses,
products and services.
- We create slogans - claims - that
bring the offerings to life.
And we do it all in accordance
with your strategic objectives. |
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More Information: Aims,
Names & Claims. |
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|
|
Develop a new slogan yourself:
(SloganMaker) |
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| Q. |
Can
you advise on writing slogans? |
| A. |
Yes. See our
article The
Art & Science of the Advertising Slogan. |
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More Information: The
Art & Science of the Advertising Slogan. |
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| Q. |
Can
I see more articles about slogans? |
| A. |
Yes, we have
a section called Wise
Words. It's a growing collection of
contributed articles, by an impressive
assortment of experts, gurus and ad biggies,
that are germane to our subject. |
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More Information: Wise
Words. |
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| Q. |
How
can I measure the effectiveness of a
line? |
| A. |
With our new
diagnostic tool Sloganalysis®
you can score any slogan against 25 benchmarks
based on our Art
& Science of the Advertising Slogan. |
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More Information: Sloganalysis®. |
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| Q. |
I
have this great idea for a slogan. What
can I do? |
| A. |
Don't hold
your breath. This is a real toughie. They
really don't wanna know. Read our special
FAQs. |
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More Information: Slogan
Idea FAQs. |
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| Q. |
What's
The Advertising Slogan Hall of Fame?
|
| A. |
It's
time the great advertising lines earned
some recognition. Slogans, straplines,
taglines, end lines, claims, signatures
- even some headlines. The
Advertising Slogan Hall Of Fame,
sponsored by AdSlogans.com, recognizes
excellence and best practice in advertising,
benchmarking creativity. |
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More Information: The
Advertising Slogan Hall Of Fame. |
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| Q. |
You've
written 24 Books? |
| A. |
So far. For
write-ups and reviews of current titles,
as well as ordering information, click
here. |
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More Information: Our
Books. |
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| Q. |
Do
you have a game? |
| A. |
Yes. It's
called What's
My Brand. It changes every week and
there's an extensive archive of past games. |
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More Information: What's
My Brand. |
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| Q. |
Do
you have a Links page? |
| A. |
Yes. We have
extensive links to other resources, which
are constantly updated and expanded. |
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More Information: Links. |
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| Q. |
Can
you help students or educators? |
| A. |
We provide a vast array of educational
resources free of charge
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More Information: For
Students & Educators. |
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| Q. |
How
can I contact you? |
| A. |
Telephone: +44 (0)208 763 2225
Fax: +44 (0)208 763 2011
E-mail:
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|
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More Information: Contact
Information. |
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| Q. |
Can
you answer another question, not on
this list? |
| A. |
Yes. Send
us an e-mail at:
and we'll get right back to you. |
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More Information: Send
us an E-Mail at:
. |
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