The only way to build credibility for what
you offer is to make every experience of
dealing with you positive and unforgettable.
You want to make sure your proposition works!
It must be bomb-proof. You must do things
like delivering on, or ahead of deadline.
You must always exceed expectations. You
should reinforce the positive reactions,
and don't even let a negative reaction occur,
but if it does, fix it and fix it fast!
It is the accumulation of experiences that
establishes a primary image of credibility
for you in the mind of your target. The
image you establish will help to induce
further experience of your products and
services. Or it won't.