| Many of the
people you want to reach today will do almost
anything to avoid the act of reading. They
look at. They scan. They skip long-looking
text. They allow distractions to destroy
what little concentration they were applying.
They give up before absorbing your message
correctly.
Combine this with the prevailing trend to
outsourcing and self-employment. This often
means those who never thought of themselves
as writers must now take on that task. Yet
the need for excellence in written communication
has never been greater, especially in today’s
corporations, organisations and
one-man bands.
Better Business Writing provides essential
guidance on communicating clearly, tightly,
and with style. Expert author Timothy R
V Foster takes you through the whole subject
with helpful advice and practical checklists.
He covers all the important issues, including:
• Clarifying
the audience to be reached
• Choosing
the structure that fits the task
• Understanding
different text styles and when to use
them
• Creating
advertisements and direct mail to get results
• Composing
articles, speeches and scripts to inform and
enthuse
• Making
business proposals and presentations to
win
• Producing
books, manuals and brochures that work
• Developing
websites, multimedia and E-mail that click |
