Corporate Communications Handbook
Edited by Timothy R. V. Foster & Adam Jolly

(Kogan Page)
ISBN 0-7494-2233-5
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Reviews and reader comments
"A comprehensive and accessible guide to a fast expanding world."

BUSINESS LIFE


Extract

The idea of assembling this handbook by taking editorial contributions from people at the cutting edge of their businesses has produced what I believe will stand as a useful source of information, strategic thinking, interpretation and analysis about the state of the art in corporate communications today.

Two words keep cropping up in these pages: Internet and stakeholders. Everything you need to know about the Internet is here. Meanwhile, stakeholders are defined as the key array of audiences a corporation must address, from employees, to customers, from suppliers to shareholders, from government to the specialised media.

Here is the voice of experience. The heads of the top professional organisations and relevant key business interests speak. If it's advertising that interests you, we have words of much wisdom from the Institute of Practitioners in Advertising (IPA), including a review of the winners of the IPA Advertising Effectiveness Awards. We also hear from the Incorporated Society of British Advertisers, the Account Planning Group, the Advertising Standards Authority, the Media Research Group, The Slogo Register, and from ad agencies Duckworth, Finn, Grubb, Waters, from Leo Burnett, McCann Erickson, from Simons Palmer Denton Clemmow Johnson, and a neat look at the Broadcasting Act, courtesy of Campaign Magazine's Claire Beale.

Excerpt 1999 Timothy R. V. Foster

 


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