Understand why it's hard to generate ideas
It's hard work to generate
ideas because we have never been taught how
to do it. It's not part of our culture. When
you were at school, did you learn about brain
organisation? About thinking processes? About
creativity? Not very likely.
So we grow up thinking that
it's difficult to be an 'ideas person', they're
born, not made and we allow it to be so. We
create barriers for ourselves based on this
preconception, and we let them get in the
way of the truth, which is that we can, in
fact, generate great ideas.
It's tough because:
We think logically
We carry stereotypes in
We are afraid to fail
We don't want to seem stupid
We don't want to be laughed
We don't want to be thought
Why is it so tough for you?