SLOGANALYSIS® BENCHMARK GUIDELINES
BASED ON 'THE ART & SCIENCE OF THE ADVERTISING SLOGAN'
by Timothy R. V. Foster


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Art and Science Article
Introduction
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1.

 It's memorable

2.

 It recalls the brand name

3.

 It includes a key benefit

4.

 It differentiates the brand

5.

 It reflects the brand personality

6.

 It's believable

7.

 It's strategic

8.

 It's competitive

9.

  It's original

10.

 It's not in current use by others
Related Links
Slogan Nomenclature
Sloganalysis®

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BENCHMARK 10: It should not be in current use by others

The more different users of a slogan, the less effective it is.

AdSlogans.com offers its LineCheck service so you can make sure your line isn't in use by others.

To see the LineCheck service description, click here.

Whose are these lines?...

Who?

Our people make the difference.
Who? Engineering the future.
Who? Taste the difference.
Who? Nobody sells for less!
Who? Where quality costs less.
Who? We care.
Who? The cutting edge.
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