|
|
The Art and Science of
the Advertising Slogan
by Timothy R. V.
Foster |
| Slogan nomenclature.
What's what, where? |
| In
the UK, they are... |
end lines,
endlines or straplines. |
| In
the USA, they are... |
tags, tag
lines or taglines. |
| In
Germany, they are... |
claims. |
| In
Belgium, they are... |
baselines. |
| In
France, they are... |
signatures. |
| In
the Netherlands and Italy, they are... |
pay-offs
or payoffs. |
| To
the unimaginative, they are... |
rip-offs
or ripoffs. The bland leading the bland. |
| Generically,
they are... |
slogans. |
| At
AdSlogans.com, we call 'em... |
slogos
(the slogan by the logo). |
| They
are often... |
™ |
UK
Trade Marks |
|
™
|
US
Trademarks |
|
SM |
US
Service Marks |
|
® |
UK
Registered Trade Marks |
|
® |
US
Registered Trademarks |
|
And the
same sort of thing in the rest of the world. |
| And
what about... |
Copyright?
Click UK
or US
for more information. |
|
| What
else are they called? |
| Please
e-mail us at 
with your revelations. |
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