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26. It could be trendy - All in a word |
| There
area two trends in slogans these days. One is the single-word
line, such as exemplified here: |
 |
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|
Budweiser: |
True |
|
|
| Hankook
Tyres: |
Driven |
|
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| IBM: |
Think |
|
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| Irn-Bru: |
Different |
|
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| Rover: |
Relax |
|
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| United
Airlines: |
Rising |
|
|
|
|
It could
be trendy - All in three words (or three terse ideas) |
| It is hard to deliver
a complex message in a single word, so that brings us to the
other trend - the triple threat... |
|
|
|
Air France: |
New.
Fast. Efficient. |
|
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| British
Gas: |
Energy. Efficiency. Advice. |
|
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| ICI: |
World problems. World solutions.
World class. |
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|
| Jaguar: |
Grace... Space... Pace... |
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| Marks
& Spencer: |
Quality. Value. Service. |
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| And of course... |
|
|
|
AdSlogans.com: |
Check.
Create. Inspire. |
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|
It
could be trendy - The twenty most frequently used words
in slogans |
| We thought it would
be interesting to see which words were the most prevalent
in slogans, so we delved through the AdSlogans.com database.
Omitting such words as 'the' and 'and', etc, here's what
we found. The percentages represent the number of lines
using that word out of the total number of lines. |
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|
|
|
1. |
you |
11.15% |
| 2. |
your |
7.94% |
| 3. |
we |
6.03% |
| 4. |
world |
4.18% |
| 5. |
best |
2.67% |
| 6. |
more |
2.54% |
| 7. |
good |
2.43% |
| 8. |
better |
2.12% |
| 9. |
new |
1.90% |
| 10. |
taste |
1.85% |
| 11. |
people |
1.54% |
| 12. |
our |
1.49% |
| 13. |
first |
1.42% |
| 14. |
like |
1.41% |
| 15. |
don't |
1.36% |
| 16. |
most |
1.19% |
| 17. |
only |
1.16% |
| 18. |
quality |
1.15% |
| 19. |
great |
1.13% |
| 20. |
choice |
1.08% |
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|
|
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| |
| This
is not the end. Consider it a "PAUSE"... |
| |
|
|
Creating names
and slogans |
| We've
been doing this for a long time, and now we've made it official.
Say hello to our latest service... |
|
| Aims,
Names & Claims |
|
 |
 |
|
