|
21. A slogan should not be a "So what?" or "Ho-hum"
statement |
| These
are: |
 |
|
|
Cadillac: |
It outsteps
its own great traditions! |
|
("So what?") |
|
|
| Izod
Lacoste: |
We are what others pretend
to be. |
|
("So what?") |
|
|
| Staffordshire
Building Society: |
A real building society
-- mutual since 1902. |
|
("So what?") |
|
|
|
| Neither should it
make you say "Ho-hum" and turn the page, like these
do: |
|
|
|
Currie Motors: |
Nice
people to do business with. |
|
("Ho-hum...") |
|
|
| Tetrad
(loose covers): |
Visit your Tetrad stockist
and discover the Tetrad lifestyle. |
|
("Ho-hum...") |
|
|
|
|
 |
 |
|
