is the pomposity test.
Try reading the line with the utmost gravity,
like an American narrator in a 50's corporate film, giving
it the true spin of importance.
Does it sound a bit pretentious?
Kyocera. Doing what others dare not.
Churchill. Surprisingly passionate about
The Hair Clinic. Where excellence is
an everyday word.
Ariel Ultra. Digests the fatty food stains
compacts leave behind at 40€.
Olivetti. Our force is your energy.