This is the pomposity test.

Try reading the line with the utmost gravity, like an American narrator in a 50's corporate film, giving it the true spin of importance.

Does it sound a bit pretentious?

These do:

• Kyocera. Doing what others dare not.

• Churchill. Surprisingly passionate about insurance.

• The Hair Clinic. Where excellence is an everyday word.

• Ariel Ultra. Digests the fatty food stains ordinary
  compacts leave behind at 40€.

• Olivetti. Our force is your energy.