Slogans that are bland, redolent of Mom and apple-pie, clearly suffer a weakness. Almost any brand could use these lines:

And then there are the generic lines...

Imagine an organization that provides slogans:

They might sell slogans off the shelf - like these:

• Tomorrow's answers...today!

• Our customers come first.

• Satisfaction guaranteed.

• You can be sure with us.

• World class.

• The best there is.

• We do it carefully.

Is that what you want?

Hackneyed means 'made trite and commonplace by overuse'.

A hackneyed line is dull and monotonous. Like these:

• Put your money where your mouse is - for any internet bank.

• The wings of [country] - for any national airline.

• The spirit of [location] - for any national liquor.

• [Country's] largest [industry] - for any big company.

• Don't just [verb 1], when you can [verb 2] - verb 2 is usually a bastardization of the advertiser's name

• Don't say [commodity], say [brand] - widely used in many areas